Since the 1990s, although my country's food packaging machinery industry has grown at a rate of 20%-30% every year, there are still many problems behind its rapid development. my country's food packaging machinery generally shows a trend of low starting points. There are many companies in one area producing, with high duplication, fierce price competition, and weak profits. In addition, some export companies in the industry tend to rush in when they find business opportunities in foreign markets, causing some companies to kill each other and desperately bargain for customers in order to compete for customers. This is not only unprofitable, but also suspected of "sales promotion" .
The packaging machinery industry is an indispensable and very important emerging industry in our country's national economy. However, because it was born in the market economy, food packaging design is basically a free combination of enterprises with different origins (state-owned, collective, private). This leads to huge differences in capital, equipment, and technical strength, as well as differences in starting points.
How to further enhance the overall strength of my country's packaging machinery industry so that it can compete in the international trend and catch up with international standards, the author believes that there are three ways out.
1. Grasp the keywords of "high, precise and cutting-edge"
At present, the research and development of most of my country's more advanced packaging machinery is still in the imitation stage. There are very few domestic packaging machinery manufacturers with professional research and development, and their independent development capabilities are still very limited. In order for my country's packaging machinery to meet the needs of the rapid development of the food and pharmaceutical industries and actively participate in international competition, it must break the "small and scattered" industry trend and continue to advance in the direction of "high, precision, and cutting-edge". Some insiders believe that in the future, the packaging industry will cooperate with the trend of industrial automation and develop technology in several directions such as diversification of mechanical functions, standardization of structural design, modularization, intelligent control, and high-precision structure.
2. Changing concepts and independent innovation are the key
Most of my country's current packaging machinery technologies are still imitated from foreign countries, and only 5%-10% are truly independently developed. Our country's food packaging design machinery lacks high-tech, high-precision, and high-quality supporting products. The product performance is low, stability and reliability are poor, and the domestic packaging machinery industry lacks leading companies. Packaging machinery companies must continue to carry out independent innovation and change backward business concepts. and development thinking, improve the production efficiency and product diversification of packaging machinery, and meet market needs in key equipment and key technologies.
3. Taking the road of branding is the development demand of the industry
Brand is the soul of an enterprise. Nowadays, there are many kinds of mechanical products, but few good food packaging design brands. Now the packaging machinery industry should adopt a brand strategy, insist on quality first, and lay the foundation for creating a famous brand. There are many beer and beverage filling production lines, corrugated cardboard production lines, instant noodle production lines, cup filling machines, wide-width laminating machines, vat blow molding machines with a capacity of more than 200 liters, BOPP bottle blowing machines, chocolate equipment, homogenizers, etc. Machines, etc., there are many manufacturers in these industries. In the future, there will be a significant concentration trend in those with high visibility and large sales. Some well-known companies and famous brands are gradually taking shape. Branding will be the key to improving my country's food packaging machinery industry. One way out of the overall level.
